BBC sources have said the Edinburgh Festival provided a good platform during which to trial the use of AI to direct shows. A source said: "At the festival there are hundreds and hundreds of shows and events and we can't afford to have hundreds and hundreds of directors. Using AI to direct something like panel show, which is fairly similar in format form one to the other, would enable us to broadcast more of those events." The BBC is already using AI to improve its iPlayer service by introducing programme recommendations as soon as the credits start rolling, rather than at the end of the broadcast, where they are less effective. The AI identifies when to play the recommendations, despite that moment not being marked in the show's metadata.